Marketing to the Social Web

Internship with BlogCatalog…Welcome to the Blogosphere

Posted on May 26, 2009 at 2:06 pm

Hello! My name is Terry Forch. I have been interning with BlogCatalog for a week now and have already learned so much. I am a complete rookie when it comes to blogging and I feel I have been opened up to a whole new world in the blogosphere. I had no idea that people liked to blog so much! I have learned that the overall feeling of BC is that it attracts a wide variety of people thus greater traffic which seems to be the goal of most bloggers.

By speaking with numerous professionals who contribute their specialized knowledge to BlogCatalog.com, I have been provided with a deeper insight into BC and what it takes to run a website of this caliber. One person specifically, Aaron Shapiro, taught me so much. He deals with the advertising aspect of BC. Let me say now, I know nothing of advertising, so I was pretty intimidated to speak with Aaron. Luckily, he is an extremely nice guy with mountains of knowledge to pass on. He explained the basics of advertising and challenged me to try and think of endemic and non-endemic companies that could advertise on BC via the vertical categories such as Entertainment. I am starting this project this week and will keep you up to date.

I am also reading a book called, Marketing to The Social Web, to help get me gain insight into using the social web as a business tool. It is a very reader-friendly book that can help even the least internet saavy person turn their small business into one that is reputable and profitable. It not only reshapes marketing strategies, it provides tools and references like Blogpulse.com to assist in every aspect of building a business.

All in all, I see a tremendous opportunity ahead of me by interning here and cannot wait to see what lays ahead.

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