internship

It’s More than an Internship

Posted on June 18, 2009 at 1:09 pm

I never thought I would be one of those people who spoke of their job regularly in conversations. Likewise, I never really have had a job that I have truly enjoyed. I am very spontaneous, creative and somewhat ADD so routine jobs that have no variation in daily tasks are as unappealing to me as going to the dentist. Luckily, my internship with BlogCatalog has proven to be different as I am always doing something new and interesting each and every day.

I am currently working on a mock advertising proposal that has proven to be quite difficult and tedious as I am learning the math part of advertisement which includes lots of guessing and checking budgets, impressions, CPM rates, inventory percentages etc. It’s like a puzzle, if you change one thing, the whole puzzle changes. However, my interest and hunger for knowledge of the whole advertising business is constantly growing so challenges like a mock advertising proposal excites me. I was told that if I really learn and understand how to do the math part of advertising, I will have learned an essential skill that companies highly desire and value.

I have never explored the social web as a business nor have I ever been exposed to advertising in the past so learning all of this new and useful information has really enabled me to learn more about myself and what I am interested in. It is not hard for me to relate to those job-oriented conversationalists anymore because it makes sense. If you have a job that challenges and excites you then obviously you will talk about it.

So Far, So Good

Posted on June 4, 2009 at 4:08 pm

It is easy for a naive blogger to feel overwhelmed as the vast amounts of blogs, information and people explodes on the endless World Wide Web. I know because that is how I felt.

I registered my blog on BlogCatalog.com as I have come to find out that having your blog on a blog directory helps increase traffic which is a goal of most, if not all, bloggers. The homepage of BlogCatalog is filled with so many things to do that I didn’t know where to start. I tend to get migraines when I get overwhelmed and stressed out so I decided to take a step back, continue reading Marketing to the Social Web to get more comfortable with blogging lingo and to get ideas for relevant tags and keywords.

After a few days, I decided to search for “music festivals” as you know that music is a passion of mine. To my delight, I found everything I could possibly desire on the subject. As I browsed different blogs pertaining to music festivals, I found the toolbar at the top of each blog that presented options to share, comment and see related blogs very convenient and useful. This made it easy for a new user (me) to acquire more information through other relevant blogs.

I have come to find that blogging in itself is challenging. Not only do I have to decide what topic to write about, I have to add tags. Adding tags is not as easy as it sounds, you have to think from the viewer’s perspective; What keywords would a person use to search for a blog?  Through talking to various BlogCatalog professionals and reading Marketing to the Social Web, I have learned that adding relevant tags can largely increase the probability of your blog being seen. Marketing to the Social Web has also aided in my learning of blogging lingo as well as ideas for relevant tags and keywords.

Lastly, I wanted to include a quick run-down on what I have been doing during my internship. As promised, I have included my Advertising Project which I mentioned in an earlier blog so feel free to have a look and leave feedback. In addition to blogging, I also have continued to work with Aaron Shapiro on advertising opportunities and strategies. Recently, I have been working with a new addition to BlogCatalog, Selina Jane. She is an important contributor as she provides valuable insight into monitoring company media mentions on the web and I am excited to work with her.

….until next time.

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